The Senior Marketing Manager ensures that their assigned product line(s) can fully maximize the available sales and profit potential. The primary responsibility of the Senior Marketing Manager is to ensure proper implementation and adoption of processes, products and services delivered by the company. Therefore, they work closely with the Marketing Team to articulate the value proposition, and drive positioning and promotion within the field sales team. They understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the sales team.
The position’s focus will be on maximizing clinician and patient awareness, increasing sales penetration, and developing effective communications.
The primary responsibility of the position is to ensure proper implementation and adoption of processes, products and services delivered by the company. Therefore, they work closely with the R&D team to articulate the value proposition, customer requirements, and positioning/promotion within the field teams. They understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the sales team. They will interact with Operations to ensure accurate forecasting for existing products and also informs and enables the R&D team to act on market specific customer insights and competitor strategies as inputs into the product/service roadmap (features and benefits).
The focus of the position will be on maximizing customer awareness, sales penetration, and field communications. Moreover, they are responsible for informing product lifecycle managing and pricing strategy across the portfolio based on key performance and sales indicators. This includes definition of the commercial structure, setting field pricing implementation, and monitoring price realization (ASP).
This position is responsible for analysis, development, and support of marketing related activities, including ROI, market research, market/product opportunity assessments, and sales training initiatives to continually increase the revenue stream, competitive positioning, and to achieve annual goals. To succeed, this individual will need to understand, synthesize, and translate the needs of our customers and our sales force into executable business plans that create clinical benefit and competitive advantage. This individual will also be responsible for the operational aspects of the business including participating in order process enhancement, collaborating on market and channel strategy and tactics, and working with the sales teams to ensure adoption and adherence to initiatives. Effective collaboration with the internal and sales teams will be a requirement for this position.